Prove Your Marketing Worth to Corporate with These 6 Metrics
Studies show that 73% of executives don’t believe that marketing drives demand and revenue.
As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics and we have to make sure that we can prove the ROI of our marketing efforts.
Do you know which metrics actually matter to your boss? In this cheat sheet of metrics, we’ll share the six metrics that do.
In this brief 10-page cheat sheet, you’ll find:
- 6 marketing metrics that prove the value of your marketing efforts
- Formulas and examples to help you calculate your own metrics
- Explanations and scenarios of why these metrics are important and how to interpret them
Download our formula cheat sheet to show your boss the true value of your marketing.