Design Standards for Talent Development Software
We formulated an all-encompassing set of brand guidelines for talent development software pioneers, Chronus. After streamlining characteristic brand elements into a new look and feel, we structured a set of visual rules that would guide not only their own brand presentation, but their software products as well.
This project required:
- Guidelines for Interactive Scope
- Brand Development
- Copy Writing
- Appropriation of Brand Photography & Imagery
- Layout & Design