Evolving a Global Health & Science Brand
The IDEX Health & Science Brand Guidelines were one part of a significant rebrand project that unified many sub products and companies under one life science brand. IDEX Health & Science aimed to provide a consistent framework of standards for all of their marketing materials and products. We took their guideline’s scope to the next level, developing working models for their PR voice, digital advertising, messaging, and product positioning. We also delivered a robust infrastructure of graphics, imagery, layout templates, and guides for environment branding that over time, has reinforced IH&S brand presence, built loyalty with both current and potential clients, and contributed to company profitability.