The V2Works Blog

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LinkedIn Post Best Practices

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Are you getting the most out of your posts on LinkedIn? Follow these handy tips to make sure your posts are following LinkedIn best practices. Increase Content Engagement Sharing valuable content with people who want to see it is the biggest hurdle with social media. Use “Targeted Audience” when posting. This makes sure that only [...]

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LinkedIn Pages Best Practices

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LinkedIn has made some changes to their Showcase Pages this year. We want our clients to always be in the loop with changing technology, so we wrote this summary of the new features for you. What are LinkedIn Showcase Pages? LinkedIn Showcase Pages are subpages of your main company page. They work as a place [...]

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V2Works Becomes a HubSpot Certified Agency Partner

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Today, V2Works announced that it has joined HubSpot as a Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support. Of the announcement, HubSpot Channel Account Manager, Kerri Harrington, said, “We are pleased to embrace V2Works as [...]

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Wanted: Graphic Designer

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We’re looking for a kick-ass, highly motivated Graphic Designer who wants to forward the evolution of our clients’ ever-growing brands. If your experience in design and production makes you thrive and you have technical precision, high attention to detail, and a wide breadth of conceptual design experience, you’ll enjoy being a part of V2’s dynamic [...]

How to get hired at V2Works

What I Look for on Employment Applications

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At V2Works we look for a skilled applicants who challenge and inspire us. We love big thinkers and brand innovators. We don’t care where you went to school or who you know. Just be smart, cutting edge, and ready to kick average work to the curb to make work that matters. During my career, I’ve reviewed [...]

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Generate Leads with the Four Elements of Inbound Marketing

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Understanding the strategies of inbound marketing can be pretty daunting, but V2Works has taken the guesswork out of the equation. Generating leads — both high in quantity and quality — is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 [...]

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Are Calls-to-Action Vital for Lead Generation?

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Calls-to-Action are key to driving visitors to your offers. These elements should capture someone’s attention within the structure of a landing page, and if your’e not catching someone’s eye, you may as well have no CTA present at all. Now admittedly that sounds a bit harsh, but it’s true. In today’s modern internet-age, everyone is [...]

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Why Inbound Marketing is Vital for Lead Generation

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As a marketer, you goal is to generate quality leads for your sales team. Inbound Marketing Strategies are designed to attract potential clients, convert them to leads and not only delight them but close the deal. A happy customer is a great thing to have. The key to generating leads lays within a well-planned and [...]

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What are the Keys to an Effective, Lead-generating Landing Page?

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Landing Pages are one of the Most Important Elements in the Lead Generation Strategy A landing page is the gateway to your offer, plain and simple. By directing your visitors to just the one particular offer, you’re freeing them from the distractions of the rest of whatever your website may present. They are there for [...]

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Distractions on Your Landing Page are Hurting Your Lead Generation

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Landing Pages are One of the Most Important Components in Any Lead Generation Strategy Once an offer and call-to-action have been created and developed, it’s on to the creating the landing page. Upon visiting the landing page, the goal is now to keep visitors there. If the page has too much information or too many [...]