The V2Works Blog

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Wanted: Graphic Designer

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We’re looking for a kick-ass, highly motivated Graphic Designer who wants to forward the evolution of our clients’ ever-growing brands. If your experience in design and production makes you thrive and you have technical precision, high attention to detail, and a wide breadth of conceptual design experience, you’ll enjoy being a part of V2’s dynamic [...]

How to get hired at V2Works

What I Look for on Employment Applications

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At V2Works we look for a skilled applicants who challenge and inspire us. We love big thinkers and brand innovators. We don’t care where you went to school or who you know. Just be smart, cutting edge, and ready to kick average work to the curb to make work that matters. During my career, I’ve reviewed [...]

Make Work that Matters as a Senior Graphic Designer

Join Our Team — Senior Graphic Designer

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V2Works is expanding, and in order to support our growing team and services, we are seeking a full time seasoned Senior Graphic Designer to join our team of Brandgineers. This position requires a forward-thinking strategy-minded creative individual who is an avid listener, critical-thinker, and problem solver, with a desire to ensure consistent and effective brand [...]

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Generate Leads with the Four Elements of Inbound Marketing

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Understanding the strategies of inbound marketing can be pretty daunting, but V2Works has taken the guesswork out of the equation. Generating leads — both high in quantity and quality — is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 [...]

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Are Calls-to-Action Vital for Lead Generation?

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Calls-to-Action are key to driving visitors to your offers. These elements should capture someone’s attention within the structure of a landing page, and if your’e not catching someone’s eye, you may as well have no CTA present at all. Now admittedly that sounds a bit harsh, but it’s true. In today’s modern internet-age, everyone is [...]

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Why Inbound Marketing is Vital for Lead Generation

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As a marketer, you goal is to generate quality leads for your sales team. Inbound Marketing Strategies are designed to attract potential clients, convert them to leads and not only delight them but close the deal. A happy customer is a great thing to have. The key to generating leads lays within a well-planned and [...]

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What are the Keys to an Effective, Lead-generating Landing Page?

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Landing Pages are one of the Most Important Elements in the Lead Generation Strategy A landing page is the gateway to your offer, plain and simple. By directing your visitors to just the one particular offer, you’re freeing them from the distractions of the rest of whatever your website may present. They are there for [...]

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Distractions on Your Landing Page are Hurting Your Lead Generation

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Landing Pages are One of the Most Important Components in Any Lead Generation Strategy Once an offer and call-to-action have been created and developed, it’s on to the creating the landing page. Upon visiting the landing page, the goal is now to keep visitors there. If the page has too much information or too many [...]

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Why Landing Pages are Vital for Lead Generation

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What is a Landing Page?  At its very heart, a landing page is simply a web-page that offers visitors useful information in exchange for their contact information. A landing page is distinct from your website homepage or a product page for that matter because it has specific conversions in mind. Often-times these landing pages are [...]

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Which Content Offer Formats Generate the Most Leads?

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Use High-Value Offer Formats Not all offers are created equal. Some “formats” of offers perform better than others at converting leads. You need to ask yourself, “As a client, what’s more valuable, a whitepaper or an ebook?” Below are the types of offer formats that (in our experience) generate the most leads in order of performance, [...]