January 2013 - V2Works | Brandgineering by Design™

Microlab 300 Guided Pipetting System. A new product launch.

Microlab 300 Guided Pipetting System. A new product launch.

A New Product Launch Hamilton Company contacted V2Works to help them launch a new product, the Microlab 300 Guided Pipettor. Using what we learned from other product launches, we worked with the client to create specific pieces that would touch several channels from traditional print collateral and e-mail marketing, to in-site ad promotion and a dedicated product section. This project required: Photography Print Design eBlast Design HTML and CSS

Microlab 300 Guided Pipetting System. A new product launch.V2Works2020-07-02T20:25:37-07:00

Hamilton Sample Storage. Innovative product line brochure.

Hamilton Sample Storage. Innovative product line brochure.

A Complete Product Line Brochure Hamilton Sample Storage needed a brochure that would cover their full line of products, for trade shows and sales staff to send to potential customers. V2Works created the overall design based on the Hamilton Company brand (designed by V2Works as well). The brochure features product imagery and a main chart that educated the user on the types of systems that sell, and what stage of the research process a particular product falls into. This project required: 3D Rendering Print Design

Hamilton Sample Storage. Innovative product line brochure.V2Works2020-07-02T18:32:34-07:00

Alta Cellars. What’s a little wine among friends?

Alta Cellars. What’s a little wine among friends?

A New, Fresh Brand One of our favorite projects in recent memory is Alta Cellars, a new Wine company located in Woodinville, Washington. V2Works collaborated with the client and researched area Wine’s to come up with a unique brand and carried that brand into the labeling of the bottles, the Website and more. This project required: Branding Label Design Web Design

Alta Cellars. What’s a little wine among friends?V2Works2020-07-02T19:51:32-07:00

Hamilton Sample Storage. Large-scale storage solutions.

Hamilton Sample Storage. Large-scale storage solutions.

Conveying the Message Hamilton Sample Storage approached V2Works to help them promote a line of storage solutions. These solutions are very large-scale and aren’t the type of solution that can be purchased or installed easily, so Hamilton asked V2Works to help them convey their capabilities for large-scale sample storage. Our approach was to be less literal and more conceptual when conveying the message of large-scale cold storage. This project required: Photo Manipulation Ad Concepting and Design Web Banner Design Interactive

Hamilton Sample Storage. Large-scale storage solutions.V2Works2020-07-02T16:34:24-07:00

My Thrift Shopping Obsessions (2 of 3)

My Thrift Shopping Obsessions (2 of 3)

Vintage Enamelware Another item that I'm mildly obsessed with is enamelware—this is metal (steel, cast iron, or aluminum) that's covered with brilliantly colored enamel. Cathrineholm is specifically highly collectible and beautiful (as seen on the teapot and bowl). Dansk also made a line of enamel cooking ware from the 1950s to 1970s that has very recently been revived and is now being manufactured again and distributed through Crate and Barrel. I love it because it's both functional and beautiful, and the colors are intensely bright and fun. Shown below, from front to back and left to right: Emalox of Norway red bowl (circa 1960s-1980s); orange Cathrineholm bowl in the Lotus pattern (circa 1960s-1970s); blue enamel butter warmer (circa 1980s); orange Cathrineholm Lotus teapot (circa 1960s-1970s); Dansk yellow pot with teak handle and [...]

My Thrift Shopping Obsessions (2 of 3)V2Works2020-07-01T17:42:13-07:00

Gerbing’s Heated Clothing. Extending a brand.

Gerbing’s Heated Clothing. Extending a brand.

Pushing an Existing Brand Gerbing’s Heated Clothing has been around for quite some time. When they approached V2Works to help with their brand and collateral needs, they were a well established company with a loyal following. Our approach to their brand work was to refine and modernize the look and feel of their collateral and web presence, but leave the core brand intact. Allowing Gerbing’s to continue to resonate with current customers, and continue the legacy the brand has created within its market. This project required: Photography Print Design Web Design Motion Graphics/Video

Gerbing’s Heated Clothing. Extending a brand.V2Works2020-07-02T20:40:24-07:00

IDEX Health & Science LabAssistant. Branded mobile app, used for generating leads.

IDEX Health & Science LabAssistant. Branded mobile app, used for generating leads.

A Branded Mobile App When IDEX Health & Science approached us and asked if we could help generate leads, and at the same time promote the brand, we came up with an unusual idea. We created a mobile app that could be preloaded on iOS devices, and used as giveaways. The result is the LabAssistant. To learn more about the success of this project, click here to read the case study. This project required: Interface Design Print Design eBlast Design

IDEX Health & Science LabAssistant. Branded mobile app, used for generating leads.V2Works2020-08-24T21:23:08-07:00

Reglo ICC Peristaltic Pump. The launching of a new product.

Reglo ICC Peristaltic Pump. The launching of a new product.

Launching the Reglo ICC IDEX Health & Science came to V2Works to help them launch their new independent channel peristaltic pump, the Reglo ICC. Our challenge? The product wasn’t complete. Leveraging our 3D capabilities, V2Works was provided CAD data and we were able to create photo-realistic product renderings and animations showing the features of the pump. This project required: Photo-realistic 3D Motion Graphics Web Design eBlast Design

Reglo ICC Peristaltic Pump. The launching of a new product.V2Works2020-07-02T20:41:02-07:00

Microlab 600. Touch interface design.

Microlab 600. Touch interface design.

Touch Interface The Hamilton Company created a new Diluter/Dispenser and gave it an easy to use touch-screen interface. V2Works was asked to create the look and feel for the instrument, based on an approved functional specification. Powered by Windows CE, the Microlab touch interface allows users a much faster, more accurate method of programming and interacting with the Microlab 600. This project required: Interface Design Navigation Design

Microlab 600. Touch interface design.V2Works2020-07-02T18:23:50-07:00

Hamilton Company Website. Global ecommerce website.

Hamilton Company Website. Global ecommerce website.

Large-Scale eCommerce V2Works was approached by the Hamilton Company to help them revamp their online presence, and to create custom tools that would help customers locate and order products. Over the course of several years, we have been able to deliver modules to the site that create custom filters, custom product builders, guest and registered user purchasing, service and instructional information and more. The new Website has increased online revenue every year. This project required: PHP/MySQL Development Front-end Design and CSS Coding UI/UX Design and Planning Product Photography eCommerce

Hamilton Company Website. Global ecommerce website.V2Works2020-08-26T16:28:18-07:00

Monthly Archives: January 2013

The Simpler the Brand, the Sweeter the Victory