April 2013 - V2Works | Brandgineering by Design™

Race Tracks

Race Tracks

I tried motocross racing a couple times. I did OK but I didn’t have that ‘killer instinct.’ I would always push for preserving the body versus winning. But, I do love launching off a double and flying through the air. It’s just one of those things that feels right. When I was a kid we thought using a car hood as a ramp to get 10 feet was pretty cool, but now with the high-tech bikes, that’s a joke. If you take the time to learn how to jump properly it’s as smooth as glass unless you come up short (or in my case sometimes jumping too far). My favorite track story is when I was at a local track, which is sadly closed now. I was doing my [...]

Race Tracks2020-07-01T14:38:18-07:00

Desert Racing

Desert Racing

My favorite race of the year is the Desert 100 put on by the Stump Jumpers, from Washington. They are a family oriented, off-road, motorcycle club that loves to have fun while promoting motorcycling and the safe use of motorcycles. The world famous Desert 100 started in 1969 (once known as Mattawa) and has been the most prestigious off road race of the year for everyone north of California. Racers come from all over the states, and even further, to participate. Personally I started going to this race about 25 years ago and have only missed two years in all that time. It was just me and my Dad in a small camper. We would ride the Poker Run on Saturday, and then on Sunday Dad was my pit [...]

Desert Racing2020-07-01T14:25:41-07:00

Are you accurately measuring the success of your e-mail marketing campaigns?

Are you accurately measuring the success of your e-mail marketing campaigns?

In e-mail marketing, there are two pieces of data that are commonly used to evaluate success; the open rate and the click-through rate. A common misconception is that the open rate is a good indicator of response, and it is if your open rate is being tracked reliably. Unfortunately it’s becoming harder and harder to accurately track the open-rate. When you consider that the margin of error for the open rate can range anywhere from 11% - 35%, it’s hard to understand how the open rate provides any real value for determining success. Why is the open rate so unreliable? In order to understand why the open rate isn’t a reliable metric, we first need to understand how it’s calculated. Open rates are typically tracked using a transparent 1x1 pixel [...]

Are you accurately measuring the success of your e-mail marketing campaigns?V2Works2020-08-27T21:12:21-07:00

Typography on the Web: Information, Tools and Services for the Web Site Owner

Typography on the Web: Information, Tools and Services for the Web Site Owner

Typography is a large subject. Even when you only talk about type on the web, it can still be daunting. So, let’s take a look at what you can do now—with current technologies—on your website. We’ll review some history, look at where we are now and cover some tools and services that can help you and your designer add value to the content of your site by using better type. Of course, well-designed web typography has many benefits. Here are two of the best: Increased readability. (better dissemination of your message!) Better brand consistency. (match your print collateral!) In the Old Days Just recently, it was the Old Days when it came to type on the web. You were limited to a few ‘web-safe‘ typefaces as most users only [...]

Typography on the Web: Information, Tools and Services for the Web Site OwnerV2Works2020-07-01T16:15:26-07:00

Monthly Archives: April 2013

The Simpler the Brand, the Sweeter the Victory