Monthly Archives: May 2016

Majestic BlazeTex Campaign

Standout Advertising for Majestic USA Majestic Glove ran a half page ad in Business and Industry Connection (BIC) Magazine that featured BlazeTex, a line of their flame retardant clothing. In a magazine where every ad was muddled by over-accommodated content, Majestic was looking to create a system that not only challenged conventional visuals, but also carried a relevant benefit that would directly appeal to magazine’s readership. We paired current brand elements with original, heroic photography that would make the subject clothing items stand out. The end result was a high-contrast, eye-catching ad that distilled its message down to relevant imagery and captivating messaging. The call to action on the ad led to a campaign-custom landing page that not only documented the success of the [...]

Majestic BlazeTex Campaign2020-10-23T15:40:51-07:00

DirtFish Women & Children Apparel

DirtFish Women & Children Apparel In conjunction with the DirtFish rebrand, V2Works was asked to create a series of unique women and children t-shirt designs, to be used as promotional material as well as for selling through their website. Using the grungy feel of the DirtFish brand, many styles were created to appeal to the energetic and thrill-seeking target audience. View More DirtFish Merch: DirtFish Shirt Designs DirtFish Merchandise Designs This project required: Design Layout Creative

DirtFish Women & Children Apparel2020-07-16T14:34:16-07:00

Chronus Website Refresh

Chronus Website Refresh V2Works was asked by Chronus to work alongside them to improve their online presence by including new brand elements. V2Works designed new page layouts that integrated the more colorful and playful aspect of the Chronus brand, including infographics and icon illustrations. The scope included the tweak of page layout and navigation to create a better user experience. This project required: Brand Development Design & Layout Appropriation of Brand Photography & Imagery Infographic Design Content Organization

Chronus Website Refresh2020-07-01T22:50:47-07:00

Chronus Tips for Mentoring Success

Chronus Tips for Mentoring Success As part of their mentoring program, Chronus collaborated with V2Works to create a series of Tips, each using a quote and photograph of an actual Chronus Mentoring customer. Tips screens were created on-brand using bright colors and interesting illustrations. This project required: Brand Development Design & Layout Appropriation of Brand Photography & Imagery

Chronus Tips for Mentoring Success2020-07-01T22:23:05-07:00

Chronus Logo Development

Chronus Logo Development Along with development of the Chronus brand, Chronus launched with multiple levels of coaching and mentoring modules, each needing their own brand extension. V2Works developed a series of marks that distributors could use depending on their appropriate position. Each level was designated by color coding and distinctive level names. This project required: Brand Development Color Development Design & Layout Specification and Guidelines

Chronus Logo Development2020-07-02T16:38:02-07:00

Chronus Culture Posters

Chronus Culture Interaction To further develop a culture for mentoring and coaching, Chronus looked to V2Works to create a series of art to be displayed throughout their corporate offices. The aim of each poster was to display helpful, and sometimes inspirational, information to continue to foster a mentoring attitude. This project required: Brand Development Design Layout Appropriation of Brand Imagery

Chronus Culture Posters2020-08-18T17:38:44-07:00

Chronus Web Campaign

Chronus Web Campaign Chronus looked to V2Works to create an web-wide advertising campaign to initiate a awareness for their mentoring and coaching software. Using multiple web ad sizes, as well as targeting social media, a cohesive campaign was designed to connect with their audience for free e-book downloads and webinars. This project required: Campaign Development Design Layout Appropriation of Brand Photography & Imagery

Chronus Web Campaign2020-07-01T20:34:03-07:00

Chronus Career Development Collateral

Chronus Career Development Collateral Chronus offers talent and career development software for enterprise-scale organizations. As one of the fastest growing mentoring and talent development solutions companies, Chronus looked to differentiate their brand by teaming up with brand experts. They had a lot of information that needed to be streamlined for potential clients. Brand strategy focused primarily on how the customer was interacting with Chronus products—development from on a user experience perspective. Along with a redesign of their corporate website, we used the refreshed Chronus brand platform to implement additional creative projects including photography, illustration, and sales campaign collateral. We focused on simplifying customer interfacing from the ground up. By involving the core management in creative discovery sessions it was easy to [...]

Chronus Career Development Collateral2020-08-24T20:45:35-07:00

Hamilton Needle Builder

Hamilton Needle Builder Hamilton Company manufactures a great quantity of hubs and needles in a wide array of gauges and lengths, but is well-equipped to handle each customers’ needs. V2Works created a way for customers to make the selection process easy — the Hamilton Needle Builder. The Needle Builder is a stand-alone website that walks the user step-by-step through the needle building process. Users start by selecting their hub style, a needle gauge and length, and finishing with the point style they require. In the end the customer is shown the exact needle, whether custom or not, that can be ordered. This project required: Creative & Concepts Guidelines for Scope Design & Development Production & Code [...]

Hamilton Needle Builder2020-07-02T15:21:09-07:00

Hamilton Incyte Ad Series

Hamilton Incyte Ad Series In collaboration with Hamilton Company’s marketing team, V2Works designed a series of ads to show the most important feature of their Incyte product line — online cell monitoring in real-time. The ads feature a sequence of people enjoying time outside of the laboratory, and let text bubbles tell the story of how Incyte is working for them back in the lab. This project required: Design Layout Copy Writing Appropriation of Brand Photography & Imagery

Hamilton Incyte Ad Series2020-07-02T15:16:04-07:00
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