Monthly Archives: November 2016

IDEX Health & Science MarvelX Campaign

MarvelX Product Launch Campaign IDEX Health & Science engineers were enthusiastic to launch their next generation UHPLC connection technology to the market, and looked to V2Works for guidance on how to best release the product to market. Using the pre-developed marketing plan as a starting point (read the strategy case study), our Brandgineers worked closely with the IDEX Health & Science team to determine the best course of action for a successful introduction. The strategy and launch included creative and scope questionnaires, product naming, logo design, copy writing, brand voice, product brochure, eblasts, web banners, landing pages, and trade show POP displays. By featuring carefully targeted benefit points, the complete launch of MarvelX™ was quite successful, and helped change [...]

IDEX Health & Science MarvelX Campaign2020-07-01T18:03:44-07:00

Case Study: IDEX Health & Science Marketing Plan & Strategy

Case IDEX Health & Science produces and sells over 10,000 best-in-class fluidic and optical components, kits, sub-systems, and assemblies for instruments and lab benches, plus over 5,000 custom solutions. Due to their enormous and ever-evolving product portfolio, it was necessary to come up with a plan of action for their global marketing team to create a smooth and effortless launch for every current and new innovation. Strategy Through research, strategic development and application of our Brandgineering by Design™ process, V2Works focused on each potential avenue for marketing outlets for both traditional and inbound marketing to develop a comprehensive plan for promotion and product launches. The plan was structured to incorporate main campaign goals with a thorough account of relevant marketing [...]

Case Study: IDEX Health & Science Marketing Plan & Strategy2020-07-13T15:55:31-07:00

Hollywood Tavern MEHH

The V2Works team closed out the spooky yet great month of October with one of the most fun experiences in MEHH (month-end happy hour) history. We trekked over to the Hollywood Tavern in beautiful Woodinville, where we discovered that they have one of the greatest menus of delectables! We chomped on chile tots, cajun wings, Korean tacos, some tasty fries with dipping sauces, plus sliders and even fried pickles. It was October-feast! The highlight may have been their trio of "adult" milkshakes: Stumbling Cow, Holy Cow and the Nutty Cow - each made with a healthy dose of whiskey. Yumm! Being that we're a group that thrives on creativity, we have a knack for coming up with the most bizarre set of things to talk about. This month was no [...]

Hollywood Tavern MEHH2020-10-23T15:13:02-07:00

3rd Annual Office Pumpkin Decorating Contest

The only rule for our pumpkin decorating contest is that it must include one of the company-supplied mini-pumpkins or gourds. Other than that simple rule, creativity can run amuck! The Brandgineers at V2Works continued to push the boundaries in our 3rd Annual Halloween contest – running the gamut from the spooky to the music-oriented to a set of wheels and to the political (which actually brought us full-circle back to spooky!) No doubt some of us are already pondering how to top ourselves next year!

3rd Annual Office Pumpkin Decorating Contest2020-08-25T15:36:34-07:00

The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.