The V2Works Blog

Using Social Media to Drive Traffic for B2B

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Let’s face it, B2B (business-to-business) companies can seem boring. At least that’s the perception, especially in the social media world. In today’s social media-saturated setting, B2B companies have shied away from social media, afraid of being too boring and not knowing how to use it effectively for their sector.

To find an un-boring angle, B2Bs need to get creative, and that’s where V2Works comes in. Using a pinpointed discovery process and coordinated metrics, V2Works can extract the product, service, or selling angle that is both understandable and engaging to a B2B’s audience. We can help B2Bs develop movement across social media by creating and/or extending the company’s identity and shaping their brand voice to expand reach across various networks. By engaging with followers directly related to their niche in an un-boring way, B2B companies can build brand awareness, and ultimately build leads.

A good social media campaign must also be supported by a successful content marketing campaign. V2Works can help B2Bs create a comprehensive library of thought-leadership content that truly matters to their customers. In this, we extract the most engaging content and share it across social media outlets. By tapping into the talent, experience, and passion inside your business to provide good content, B2Bs can establish trust while building a genuine community mindset with potential customers.

With B2B, more traffic isn’t the goal, it’s the right kind of traffic. The most appealing social media outlet in the world of B2B dialogue is LinkedIn, which allows professional connections for a single goal — securing leads. Unlike other social media sites, such as Facebook and Twitter which tend to be more personal, LinkedIn actually brands itself as a professional networking site. This platform allows B2B to connect with like-minded companies or customers in an effective way. Case in point:

Our long-time client, Hamilton Company, a leading global manufacturer for 60 years, approached V2Works with a desire to expand their exposure across the web, but didn’t know how to go about it, especially for the B2B sector. Lacking a solid direction to pursue, the project required an in-depth discovery phase to ascertain the most prudent digital media strategy for their company. Combining the latest research and extensive field experience, V2Works developed a digital game plan that utilized content marketing to distribute across LinkedIn as well as Google Advertising. After a few short months, V2Works was able to significantly boost Hamilton Company’s online presence, while also increasing conversions and decreasing daily ad costs.

Ultimately, social media for B2Bs doesn’t need to be intimidating or boring. With the right plan in place, social media can be a successful outlet for B2Cs and B2Bs alike. By partnering with someone who knows the ins-and-outs of B2B marketing, the right course of action can be incorporated to take your social media efforts to the next level.

If you want to see how social media can benefit your B2B company, contact V2Works.