Monthly Archives: April 2018

Hamilton: The Power of On-line Intelligent Sensors Video

Campaign Explainer Video Our clients needed a way to visually educate to their customers how to reduce the total ownership cost of traditional pH measurement by implementing intelligent sensors into their workflow, as part of a larger product campaign. V2Works created a short, engaging marketing video that highlights the power of on-line intelligent sensors by using a flat animation style that tells the story in an entertaining way. The goal is to use the video in marketing and social campaigns that direct customers to a dedicated landing page that provides further education. This project required: Campaign Development Creative Concepting Storyboarding Infographic Design Custom 2D Illustrations Voice Actor Procurement & Direction [...]

Hamilton: The Power of On-line Intelligent Sensors Video2023-04-18T20:10:50-07:00

IDEX Health & Science QuickStart™ Modular Sensing Solutions Video

IDEXology Campaign Video for QuickStart™ Modular Sensing Solutions As part of a sizable campaign aimed at targeting OEM customers with strategic problem/solution messaging, our clients identified a number of complex issues they wanted to educate their customers about and provide a remedy for. This in turn, would ease customers’ workflows and development processes while also creating trust. As part of a larger series of “intelligent solution” videos, V2Works collaborated directly with key product solution managers to discover the essential information that should be communicated for each video. From there, our team of Brandgineers wrote a script and storyboarded a series-wide animation style that would succinctly explain every point of concern and how to easily resolve them. This is one of the videos in [...]

IDEX Health & Science QuickStart™ Modular Sensing Solutions Video2020-07-01T17:58:00-07:00

IDEX Health & Science Vulcan Bonded Solutions Video

IDEXology Campaign Video for Vulcan Bonded Solutions As part of a sizable campaign aimed at targeting OEM customers with strategic problem/solution messaging, our clients identified a number of complex issues they wanted to educate their customers about and provide a remedy for. This in turn, would ease customers’ workflows and development processes while also creating trust. As part of a larger series of “intelligent solution” videos, V2Works collaborated directly with key product solution managers to discover the essential information that should be communicated for each video. From there, our team of Brandgineers wrote a script and storyboarded a series-wide animation style that would succinctly explain every point of concern and how to easily resolve them. This is one of the videos in the [...]

IDEX Health & Science Vulcan Bonded Solutions Video2023-04-18T20:10:56-07:00

IDEX Health & Science Characterized Objectives Video

IDEXology Campaign Video for Characterized Objectives As part of a sizable campaign aimed at targeting OEM customers with strategic problem/solution messaging, our clients identified a number of complex issues they wanted to educate their customers about and provide a remedy for. This in turn, would ease customers’ workflows and development processes while also creating trust. As part of a larger series of “intelligent solution” videos, V2Works collaborated directly with key product solution managers to discover the essential information that should be communicated for each video. From there, our team of Brandgineers wrote a script and storyboarded a series-wide animation style that would succinctly explain every point of concern and how to easily resolve them. This is one of the videos in the IDEXology [...]

IDEX Health & Science Characterized Objectives Video2020-07-01T17:59:08-07:00

Generate Leads with the Four Elements of Inbound Marketing

Understanding the strategies of inbound marketing can be pretty daunting, but V2Works has taken the guesswork out of the equation. Generating leads — both high in quantity and quality — is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?  There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. Within the mechanics of lead generation, there are four key elements to consider: The Offer, a Call-to-Action (CTA), a well-designed Landing Page, and lastly the Form. These four elements are crucial in making lead generation happen successfully. [...]

Generate Leads with the Four Elements of Inbound Marketing2020-10-23T15:44:39-07:00

Are Calls-to-Action Vital for Lead Generation?

Calls-to-Action are key to driving visitors to your offers. These elements should capture someone’s attention within the structure of a landing page, and if your’e not catching someone’s eye, you may as well have no CTA present at all. Now admittedly that sounds a bit harsh, but it’s true. In today’s modern internet-age, everyone is clamoring for your attention, and it’s critical to your brand’s success that prospects choose your offer over that of your competitors. It’s your job to make this interaction easy, clear and specific. “Now, how do I do that,” you may find yourself asking. A Couple Things to Keep in Mind when Putting Together Successful CTA’s: Keep CTA’s above the fold. Don’t bury your CTA in the page. When viewing the landing page, CTA’s should be [...]

Are Calls-to-Action Vital for Lead Generation?2020-07-01T21:35:58-07:00

IDEX Health & Science Manifold Mounted Rotary Shear Valve Video

IDEXology Campaign Video for Manifold-Mounted Rotary Shear Valves As part of a sizable campaign aimed at targeting OEM customers with strategic problem/solution messaging, our clients identified a number of complex issues they wanted to educate their customers about and provide a remedy for. This, in turn, would ease customers’ workflows and development processes while also creating trust. As part of a larger series of “intelligent solution” videos, V2Works collaborated directly with key product solution managers to discover the essential information that should be communicated for each video. From there, our team of Brandgineers wrote a script and storyboarded a series-wide animation style that would succinctly explain every point of concern and how to easily resolve them. This is one of the videos in [...]

IDEX Health & Science Manifold Mounted Rotary Shear Valve Video2020-07-01T18:00:10-07:00

Why Inbound Marketing is Vital for Lead Generation

As a marketer, you goal is to generate quality leads for your sales team. Inbound Marketing Strategies are designed to attract potential clients, convert them to leads and not only delight them but close the deal. A happy customer is a great thing to have. The key to generating leads lays within a well-planned and successful Inbound Marketing Campaign. From a tactical standpoint, a marketer needs a plan. They need structure to make inbound lead generation happen. In our white paper, “15 Powerful Lead Generation Strategies,” we share with you the four key elements of inbound marketing: the offer, having a clear and concise call-to-action, detail your offer on a dedicated landing page, and on that landing page have an appropriate form to capture each visitor’s information in exchange for [...]

Why Inbound Marketing is Vital for Lead Generation2020-07-01T21:40:56-07:00

What are the Keys to an Effective, Lead-generating Landing Page?

Landing Pages are one of the Most Important Elements in the Lead Generation Strategy A landing page is the gateway to your offer, plain and simple. By directing your visitors to just the one particular offer, you’re freeing them from the distractions of the rest of whatever your website may present. They are there for one purpose, and that is to fill out the form to access your offer, which in turn captures their information and creates a lead generation for sales. The Goal is to Convert Visitors to that Page into Leads Ideal landing pages have a handful of key elements within the layout that are the tools for converting visitors. Keep your content short, and to the point. With landing pages, often times less is more. Cluttered [...]

What are the Keys to an Effective, Lead-generating Landing Page?2020-07-01T21:35:58-07:00

Distractions on Your Landing Page are Hurting Your Lead Generation

Landing Pages are One of the Most Important Components in Any Lead Generation Strategy Once an offer and call-to-action have been created and developed, it’s on to the creating the landing page. Upon visiting the landing page, the goal is now to keep visitors there. If the page has too much information or too many elements your true message will be camouflaged. Don’t be fooled into thinking your offer is distraction proof — a cluttered page equals a distracted visitor. Doing something as simple as removing the navigation elements from the landing page is always an effective starting point for eliminating some of the distractions. It’s easy to think that having more options and content equates to a higher conversion of visitors to leads, right? Wrong. Don’t bury your [...]

Distractions on Your Landing Page are Hurting Your Lead Generation2020-07-01T21:35:58-07:00
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