Monthly Archive: April 2018

generateleads

Generate Leads with the Four Elements of Inbound Marketing

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Understanding the strategies of inbound marketing can be pretty daunting, but V2Works has taken the guesswork out of the equation. Generating leads — both high in quantity and quality — is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 [...]

ctavital

Are Calls-to-Action Vital for Lead Generation?

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Calls-to-Action are key to driving visitors to your offers. These elements should capture someone’s attention within the structure of a landing page, and if your’e not catching someone’s eye, you may as well have no CTA present at all. Now admittedly that sounds a bit harsh, but it’s true. In today’s modern internet-age, everyone is [...]

inbound

Why Inbound Marketing is Vital for Lead Generation

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As a marketer, you goal is to generate quality leads for your sales team. Inbound Marketing Strategies are designed to attract potential clients, convert them to leads and not only delight them but close the deal. A happy customer is a great thing to have. The key to generating leads lays within a well-planned and [...]

keys

What are the Keys to an Effective, Lead-generating Landing Page?

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Landing Pages are one of the Most Important Elements in the Lead Generation Strategy A landing page is the gateway to your offer, plain and simple. By directing your visitors to just the one particular offer, you’re freeing them from the distractions of the rest of whatever your website may present. They are there for [...]

distrctions

Distractions on Your Landing Page are Hurting Your Lead Generation

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Landing Pages are One of the Most Important Components in Any Lead Generation Strategy Once an offer and call-to-action have been created and developed, it’s on to the creating the landing page. Upon visiting the landing page, the goal is now to keep visitors there. If the page has too much information or too many [...]

landingvital

Why Landing Pages are Vital for Lead Generation

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What is a Landing Page?  At its very heart, a landing page is simply a web-page that offers visitors useful information in exchange for their contact information. A landing page is distinct from your website homepage or a product page for that matter because it has specific conversions in mind. Often-times these landing pages are [...]

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Which Content Offer Formats Generate the Most Leads?

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Use High-Value Offer Formats Not all offers are created equal. Some “formats” of offers perform better than others at converting leads. You need to ask yourself, “As a client, what’s more valuable, a whitepaper or an ebook?” Below are the types of offer formats that (in our experience) generate the most leads in order of performance, [...]

rightquestions

Are You Asking the Right Questions for Optimal Lead Generation?

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Forms are the Key to a Successful Landing Page Without them, there is no way to “convert” a visitor into a lead. If you aren’t asking the right questions however, they can lead to poor-quality leads that aren’t actually interested in your company, services, or products. This leads to list deterioration and wasted time. The [...]

advertisingsuccess

Why Advertising Your Success will Get You More Leads

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Popularity Instills Trust Anyone who has ever bought anything has most likely read reviews. If a company has high reviews, this automatically instills trust in the company and they are more likely to get the sale compared to a no-name business or one that is just starting out. Flaunt your popularity! Did 3,000 people download [...]

norefuse

How to Get More Leads with a Content Offer No One Can Refuse

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Do you feel lost when trying to think of ways to generate leads for your business? One way to generate leads is to provide high-value content with a perception of exclusivity. When an offer is exclusive, scarce, or in high demand, it becomes more desirable. Typically high-value offers with a sense of urgency can help [...]