Author: V2Works

Seattle Artisan Foods Products

V2Works Launches New Brand and Packaging for Seattle Artisan Foods

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When Seattle Artisan Foods inked a deal with a regional food distributor to go from specialty store to mainstream, they called upon V2Works to renew their branding and revamp their product packaging. This included a new logo, an icon for their social movement, “Fair Plate,” and a series of product packaging labels and illustrations for [...]

Brandee Borror Icon

V2Works Appoints Brandee Borror as Senior Art Director

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SEATTLE, WA, July 1, 2013 – V2Works, one of Seattle’s leading B2B marketing and branding agencies, has appointed Brandee Borror as Senior Art Director, recognizing her strong contributions to the firm. While continuing to fulfill her graphic design responsibilities, Brandee will curate and cultivate the creative vision of V2Works, manage and supervise the design talent, [...]

Hamilton Sample Storage Ad

The Case for Creativity in Business to Business Advertising

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Let’s be honest, sometimes the typical formula for B2B marketing materials can be dry. You can make a checklist of what the typical ad entails: product shot, list of features and benefits, a few specifications, maybe a price, a logo with contact information, and a call to action. It’s easy to forget that there is [...]

Photo of the Office

A Day at V2Works

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The 2 V’s in our name derive from our origins – In 1993 we started Visual Ventures, later known as V2Works, as a global design and branding agency that successfully creates brands that people love. It also symbolizes our mission in life – The Voice of our customers and the Vision of our work and [...]

Performance Screenshot

Are you accurately measuring the success of your e-mail marketing campaigns?

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In e-mail marketing, there are two pieces of data that are commonly used to evaluate success; the open rate and the click-through rate. A common misconception is that the open rate is a good indicator of response, and it is if your open rate is being tracked reliably. Unfortunately it’s becoming harder and harder to [...]

Cookies

A V2Works Cookie Exchange, with Recipes!

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Who doesn’t love a good cookie exchange? You make one type of cookie, and magically walk away with an awesome assortment of baked goodies! The annual V2Works Cookie Extravaganza Bonanza was a big hit this year, bringing out the inner baking masters in us all. Sure, there may have been one minor kitchen disaster involving [...]

Still Life

Still Life Food Photography

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I’m on week 5 of my 7/52, taking 7 photos every week. Sometimes it comes down to the wire: suddenly it’s Sunday, and I haven’t taken any photos yet. Photography is all about seeing, though, and there are always plenty of things to see around the house; sometimes you just have to make them happen. [...]

Cad to Ad

Leveraging CAD data to create photo-realistic imagery

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In the past year, we’ve been working with our existing clients on a concept many refer to as CAD-to-AD. The concept is simple, leverage the existing SolidWorks CAD data many engineering-based companies already own, and use it to create photo-realistic imagery using 3D software and high-end rendering techniques. The process is simple. Clients send us [...]

Purple Produce

Purple Produce

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After a trip to the local farmer’s market over the weekend, I realized that some of the produce I picked were various shades of purples: violet radishes, purple peppers, red spring onions, and red buttercrunch lettuce. The lettuce and radishes were used in a big green salad with lots of other veggies from the market; [...]