Category: Resources

V2Works Brandgineering by Design Book

V2Works Announces the Publication of New Branding Book, “Brandgineering by Design™ – A Practical Guide to Achieve Brand Victory

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Seattle, WA, March 7, 2015 — V2Works announces the publication of its new branding book, “Brandgineering by Design™ — A Practical Guide to Achieve Brand Victory.” This debut hardcover marketing book, first published this spring, outlines their proven brand development process, which integrates innovative design and targeted strategy to achieve ‘Brand Victory’ — a self-coined term for [...]

Hamilton Sample Storage Ad

The Case for Creativity in Business to Business Advertising

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Let’s be honest, sometimes the typical formula for B2B marketing materials can be dry. You can make a checklist of what the typical ad entails: product shot, list of features and benefits, a few specifications, maybe a price, a logo with contact information, and a call to action. It’s easy to forget that there is [...]

Typography

Get typey with it

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Looking for typographic inspiration? We Love Typography is a new one-stop-shop for lettery goodness. Featuring a seemingly never-ending library of all things type – from hand painted script, to super clean sans, to a particularly awesome Willie Nelson bandana – all searchable via keyword or color (oooh). Feast your eyes.

My top 5 favorite InDesign features

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I work with InDesign every day. It is, without a doubt, my favorite program. Having worked with it since InDesign 2.0, I’ve learned quite a few ins and outs with the program. While there is always more to learn, here are my top 5 favorite InDesign features. The double click. If you double-click on an anchor [...]