Category: Technology

Performance Screenshot

Are you accurately measuring the success of your e-mail marketing campaigns?

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In e-mail marketing, there are two pieces of data that are commonly used to evaluate success; the open rate and the click-through rate. A common misconception is that the open rate is a good indicator of response, and it is if your open rate is being tracked reliably. Unfortunately it’s becoming harder and harder to [...]

portrait

IT without Software and Incubators made from SUVs

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Empathy is the soul of design; just knowing a problem exists gives you a portion. Truly understanding of the problem gives you the balance needed for meaningful action. Understanding itself is cultivated through research, thinking and analysis. This is true when building a tool or designing an experience. In microcosm, it’s even true when you [...]

My top 5 favorite InDesign features

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I work with InDesign every day. It is, without a doubt, my favorite program. Having worked with it since InDesign 2.0, I’ve learned quite a few ins and outs with the program. While there is always more to learn, here are my top 5 favorite InDesign features. The double click. If you double-click on an anchor [...]