The V2Works Blog

landingvital

Why Landing Pages are Vital for Lead Generation

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What is a Landing Page?  At its very heart, a landing page is simply a web-page that offers visitors useful information in exchange for their contact information. A landing page is distinct from your website homepage or a product page for that matter because it has specific conversions in mind. Often-times these landing pages are [...]

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Which Content Offer Formats Generate the Most Leads?

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Use High-Value Offer Formats Not all offers are created equal. Some “formats” of offers perform better than others at converting leads. You need to ask yourself, “As a client, what’s more valuable, a whitepaper or an ebook?” Below are the types of offer formats that (in our experience) generate the most leads in order of performance, [...]

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Are You Asking the Right Questions for Optimal Lead Generation?

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Forms are the Key to a Successful Landing Page Without them, there is no way to “convert” a visitor into a lead. If you aren’t asking the right questions however, they can lead to poor-quality leads that aren’t actually interested in your company, services, or products. This leads to list deterioration and wasted time. The [...]

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Why Advertising Your Success will Get You More Leads

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Popularity Instills Trust Anyone who has ever bought anything has most likely read reviews. If a company has high reviews, this automatically instills trust in the company and they are more likely to get the sale compared to a no-name business or one that is just starting out. Flaunt your popularity! Did 3,000 people download [...]

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How to Get More Leads with a Content Offer No One Can Refuse

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Do you feel lost when trying to think of ways to generate leads for your business? One way to generate leads is to provide high-value content with a perception of exclusivity. When an offer is exclusive, scarce, or in high demand, it becomes more desirable. Typically high-value offers with a sense of urgency can help [...]

Seattle Artisan Foods Products

V2Works Launches New Brand and Packaging for Seattle Artisan Foods

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When Seattle Artisan Foods inked a deal with a regional food distributor to go from specialty store to mainstream, they called upon V2Works to renew their branding and revamp their product packaging. This included a new logo, an icon for their social movement, “Fair Plate,” and a series of product packaging labels and illustrations for [...]

2017 Halloween Pumpkin Contest

4th Annual Office Pumpkin Decorating Contest and Halloween Festivities

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It was another spook-tacular Halloween here at V2Works. We started the week off with a friendly pumpkin decorating contest. You could tell the artistic juices were flowing with entires ranging from a sugar skull to the “happy chocolate swirl” (poop) emoji. On Halloween morning, laughter ensued as each person walked into work, each costume better [...]

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Using Social Media to Drive Traffic for B2B

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Let’s face it, B2B (business-to-business) companies can seem boring. At least that’s the perception, especially in the social media world. In today’s social media-saturated setting, B2B companies have shied away from social media, afraid of being too boring and not knowing how to use it effectively for their sector. To find an un-boring angle, B2Bs [...]

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McMenamins MEHH

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On the last Friday of every month, the V2Works crew gets together for a casual happy hour at one of the local watering holes. The official event name is Month End Happy Hour, or as we winkingly refer to it, MEHH. (We do love a good acronym!) We closed out February this past Friday with [...]