Standing the Test of Time

In a region where certain ever-evolving brand identities are practically emblazoned in our brains from birth (here's looking at you Starbucks, Mariners, and Microsoft, to name a few), the Rainier Beer logo remains a stronghold of vintage charm, refusing to budge from its boldly scripted form since the era of peace and love ruled the Emerald City. Continuing to age gracefully despite fading and peeling paint, that quintessentially Seattle "Rainier R" holds court over the back patio at King's Hardware in Ballard, where one can order any number of fine craft beers, or that old standby – Vitamin R.