Design

The Case for Creativity in Business to Business Advertising

Let’s be honest, sometimes the typical formula for B2B marketing materials can be dry. You can make a checklist of what the typical ad entails: product shot, list of features and benefits, a few specifications, maybe a price, a logo with contact information, and a call to action. It's easy to forget that there is another person on the other end, a person who will make a connection to your product by experiencing an emotional response to your brand. Of course, in the end the consumer will likely compare apples to apples in regards to specs to price, but the emotional marketing techniques for B2C can still be invaluable for B2B. In an ad, you have a split second to make an impression. Whether you’re using a bold color, a [...]

The Case for Creativity in Business to Business Advertising2020-06-30T22:53:51-07:00

IT without Software and Incubators made from SUVs

Empathy is the soul of design; just knowing a problem exists gives you a portion. Truly understanding of the problem gives you the balance needed for meaningful action. Understanding itself is cultivated through research, thinking and analysis. This is true when building a tool or designing an experience. In microcosm, it’s even true when you fold a scrap of paper to place under a piece of wobbling furniture. The following articles are examples of design with enough of both qualities to take ideas born in one culture and re-engineer them for another. Information Technology without Software Sometimes just the process of communicating is so complicated that even simple information gets lost because of incidental situations like a location or context. Even if the data is simple, it can get [...]

IT without Software and Incubators made from SUVs2020-10-23T15:38:33-07:00

Abandoned Homesteads Photo Project

A few years ago I started photographing old houses. I especially like the ones that are falling down. I'm not a purist and I'm not opposed to using Photoshop. I like to add drama with high contrast and saturation to make them a little more powerful. You just have to wonder... Farmers? Was it good times or bad? Lot's of kids? Why did they leave? Did the well dry up? Did the Dingos take the baby? Cool, creepy, sad and history all rolled up into one photo.

Abandoned Homesteads Photo Project2020-07-01T17:38:18-07:00

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