inbound marketing

Generate Leads with the Four Elements of Inbound Marketing

Understanding the strategies of inbound marketing can be pretty daunting, but V2Works has taken the guesswork out of the equation. Generating leads — both high in quantity and quality — is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?  There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. Within the mechanics of lead generation, there are four key elements to consider: The Offer, a Call-to-Action (CTA), a well-designed Landing Page, and lastly the Form. These four elements are crucial in making lead generation happen successfully. [...]

Generate Leads with the Four Elements of Inbound Marketing2020-10-23T15:44:39-07:00

Why Inbound Marketing is Vital for Lead Generation

As a marketer, you goal is to generate quality leads for your sales team. Inbound Marketing Strategies are designed to attract potential clients, convert them to leads and not only delight them but close the deal. A happy customer is a great thing to have. The key to generating leads lays within a well-planned and successful Inbound Marketing Campaign. From a tactical standpoint, a marketer needs a plan. They need structure to make inbound lead generation happen. In our white paper, “15 Powerful Lead Generation Strategies,” we share with you the four key elements of inbound marketing: the offer, having a clear and concise call-to-action, detail your offer on a dedicated landing page, and on that landing page have an appropriate form to capture each visitor’s information in exchange for [...]

Why Inbound Marketing is Vital for Lead Generation2020-07-01T21:40:56-07:00

What are the Keys to an Effective, Lead-generating Landing Page?

Landing Pages are one of the Most Important Elements in the Lead Generation Strategy A landing page is the gateway to your offer, plain and simple. By directing your visitors to just the one particular offer, you’re freeing them from the distractions of the rest of whatever your website may present. They are there for one purpose, and that is to fill out the form to access your offer, which in turn captures their information and creates a lead generation for sales. The Goal is to Convert Visitors to that Page into Leads Ideal landing pages have a handful of key elements within the layout that are the tools for converting visitors. Keep your content short, and to the point. With landing pages, often times less is more. Cluttered [...]

What are the Keys to an Effective, Lead-generating Landing Page?2020-07-01T21:35:58-07:00

Why Landing Pages are Vital for Lead Generation

What is a Landing Page?  At its very heart, a landing page is simply a web-page that offers visitors useful information in exchange for their contact information. A landing page is distinct from your website homepage or a product page for that matter because it has specific conversions in mind. Often-times these landing pages are campaign or offer specific. A successful landing page will illustrate the value of the resource being offered so the visitor can quickly decide whether or not this content has the kind of information they are looking for. If they believe the information being offered is going to help them, they will provide your company with their information in order to receive the content. Give-and-Take Landing pages are vital for lead generation because they offer [...]

Why Landing Pages are Vital for Lead Generation2020-07-01T21:35:58-07:00

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