landing page

Generate Leads with the Four Elements of Inbound Marketing

Generate Leads with the Four Elements of Inbound Marketing

Understanding the strategies of inbound marketing can be pretty daunting, but V2Works has taken the guesswork out of the equation. Generating leads — both high in quantity and quality — is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives? There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. Within the mechanics of lead generation, there are four key elements to consider: The Offer, a Call-to-Action (CTA), a well-designed Landing Page, and lastly the Form. These four elements are crucial in making lead generation happen successfully. [...]

Generate Leads with the Four Elements of Inbound MarketingV2Works2020-10-23T15:44:39-07:00

Are Calls-to-Action Vital for Lead Generation?

Are Calls-to-Action Vital for Lead Generation?

Calls-to-Action are key to driving visitors to your offers. These elements should capture someone’s attention within the structure of a landing page, and if your’e not catching someone’s eye, you may as well have no CTA present at all. Now admittedly that sounds a bit harsh, but it’s true. In today’s modern internet-age, everyone is clamoring for your attention, and it’s critical to your brand’s success that prospects choose your offer over that of your competitors. It’s your job to make this interaction easy, clear and specific. “Now, how do I do that,” you may find yourself asking. A Couple Things to Keep in Mind when Putting Together Successful CTA’s: Keep CTA’s above the fold. Don’t bury your CTA in the page. When viewing the landing page, CTA’s should be [...]

Are Calls-to-Action Vital for Lead Generation?V2Works2020-07-01T21:35:58-07:00

The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.