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Popularity Instills Trust Anyone who has ever bought anything has most likely read reviews. If a company has high reviews, this automatically instills trust in the company and they are more likely to get the sale compared to a no-name business or one that is just starting out. Flaunt your popularity! Did 3,000 people download your piece of content? State it on the landing page or form so a new user sees that this is a genuine, good piece of content that they too should download. The Bandwagon Effect It’s a natural tendency for humans to copy one another, even without realizing it – we like to be a part of tribes and social communities. So when we notice our social circle is doing one thing, we tend to [...]