Brandgineering by Design™ Process, by V2Works
The Brandgineering by Design™ Process is How You Get Your Brand from Ambiguity to Brand Victory
Market data consistently reinforces the direct link between successful branding and an increase in profits, market share and ROI. Reinforced, long-term brands are increasingly becoming companies’ most valued assets. Executives are taking note and making significant steps towards investing in Brand Victory.
The market is saturated with preliminary brands that, for varying reasons, fail to reach Brand Victory. Without an intentional strategy and ongoing reinforcement for every step of the development process, your brand will weaken, fall back in the midst of market competitors, or lose brand preference.
Brands require consistency, intentionality, and creativity across all market channels. You need the right tools — and a good relationship with a team of Brandgineers — to solidify a meaningful identity and position, which is required of any significant brand in today’s market.
Brandgineering by Design advances your brand through a series of six strategic development stages that target Brand Victory. The process begins by revealing your brand’s position, cultivating a relevant brand platform and innovating custom communication tools that collectively work to reinforce brand loyalty.
Phase 1: Research
Brand Assessment: the development process starts with your current brand.
- Develop a custom assessment of your brand.
- Evaluate your goals and determine your current brand position.
Phase 2: Planning
Brand Strategy: identify your brand’s potential.
Break ground for brand awareness using a custom brand strategy. Utilize the insight gathered from the research phase of the Brandgineering by Design Process to develop a strategic plan for developing your brand. The Brand Planning phase of the Brandgineering by Design Process provides characteristics, guidelines, and values that act as a framework for ongoing brand execution and refinement.
Phase 3: Develop
Brand Marketing: develop creative communication materials to introduce your brand to the market.
The brand research and planning phases of the Brandgineering by Design Process have given you a strategic foundation and intentional framework to develop a robust portfolio of marketing communication materials. Now it is time to take that work and put it to action.
Phase 4: Growth
Brand Deployment: take your brand to market for repeat exposure, reinforced brand recognition and to encourage customer preference.
Phase 5: Brand Victory
Brand Success: cultivate a long-term, positive brand perception to continually reinforce trust and loyalty in your brand’s product, service, or company.
A brand requires constant on going intentional management to continue to reinforce Brand Victory. Brandgineering by Design is a cycle that continues; otherwise your brand will deteriorate quickly.
Phase 6: Visionary
Brand Refinement: creative management to continually improve upon customer satisfaction of your brand.
Long-term brand management
Your brand is consistently interacting with the market — brand perceptions evolve daily as your company grows and develops. The life of a brand requires intentional management to continue to reinforce Brand Victory. The goal of brand refinement is long-term; sustained brand loyalty. Partner with a team of Brandgineers who will continually develop your brand’s exposure and target communication materials to increase brand awareness.
With a corner on the niche rally industry, the team at DirtFish looked to expand their rally racing empire, laying the groundwork for a global brand development. Their new mission is to remind the world that there is a sand box out there with your name on it. Learn more.