As a boutique importer in the motorsports industry, Diamo felt distanced from their consumers and overshadowed by huge industry names such as Honda and Yamaha. Establishing a need for custom photography and smart ad placement to drive their marketing efforts, V2Works approached the situation with the experience needed to create a true branded library of image assets that could be leveraged across a wide range of advertising platforms.
In the hugely competitive motorsports market, V2Works recognized the need to move away from simple product shots and towards a fully-realized lifestyle photo shoot. Providing casting services as well as location scouting, we brought in three models to showcase the product in a contextualized setting.
We provided Diamo with over 600 new images including live action, indoor and outdoor, and 360 degree product views – completely revitalizing their library of image assets and advertising potential.