Case Study: IDEX Health & Science Marketing Plan & Strategy


Case

IDEX Health & Science produces and sells over 10,000 best-in-class fluidic and optical components, kits, sub-systems, and assemblies for instruments and lab benches, plus over 5,000 custom solutions. Due to their enormous and ever-evolving product portfolio, it was necessary to come up with a plan of action for their global marketing team to create a smooth and effortless launch for every current and new innovation.

Strategy

Through research, strategic development and application of our Brandgineering by Design™ process, V2Works focused on each potential avenue for marketing outlets for both traditional and inbound marketing to develop a comprehensive plan for promotion and product launches. The plan was structured to incorporate main campaign goals with a thorough account of relevant marketing outlets, a marketing calendar, targeted messaging, and boilerplate internal communication materials for collecting and executing ideas from key players in the corporation.

Implementation

Once the new marketing plan was in motion, V2Works teamed with IDEX Health & Science to launch their newest product, making sure to evaluate each step of the marketing process along the way to ensure the process would work for future campaigns. The new product launch for MarvelX included creative and scope questionnaires, product naming, logo design, copy writing, brand voice, product brochure, eblasts, web banners, landing pages, and trade show POP displays. View the launch of MarvelX.

Results

By harnessing our insight and the ready-to-use materials from our strategic plan, the IDEX Health & Science global marketing team was able to unify and solidify their processes. The versatile plan helped streamline their marketing efforts for internal communication and content gathering, plus improved their external reach for big picture prospects. This allowed IDEX Health & Science to be confident that they are doing everything in their power to put their products in front of as many potential customers as possible.