Being unplugged to me is more than not having WiFi. It means no phones, texting, Facebook, gaming, TV, watches… nothing. When I take the family camping, we go to a place where there is virtually no way to contact the outside world. When the sun comes up you have breakfast, then you get on the dirt bikes and head for the trails. When the sun sets you eat dinner… how simple. Building a great campfire, telling stories and eating s’mores is at the top of the list for the evening. Having a few brews with friends and exaggerating how well you rode that day. It’s almost impossible to explain the feeling. On Sunday you pack up and head for home… once you get cell service, bells and whistles go off everywhere. For a moment you want to slam on the brakes and turn around, but there are bills to pay and you just start planning for the next trip.
The Simpler the Brand, the Sweeter the Victory
Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.
Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.