Why Your Brand is So Important
A Great Brand is Great for Business and V2Works is Great for Your Brand
First, what is a brand?
It’s not a logo.
It’s not an identity. It’s not a product.
So what is it?
A brand is a person’s perception of a product, service or business. This impression is simply based on a customer’s gut feeling. People are emotional, intuitive beings, and they are not simply looking to purchase something; they are looking for confirmation of their way of life.
FACT: BRANDS ARE NOT DEFINED BY BUSINESSES, MARKETS OR THE SO-CALLED “PUBLIC,” THEY ARE DEFINED BY A SUMMARY OF INDIVIDUAL PERCEPTIONS AND OPINIONS
V2Works’ Brandgineers help you construct a consistent branding strategy — in combination with innovative design — that effectively communicates the right message to your customers, paving the way for meaningful brand recognition.
Why is Branding Instrumental to Your Bottom Line?
In today’s global market people have too many choices, but too little time to make decisions. From a customer’s point of view, most offerings seem pretty similar in quality and features in their respective categories. Consequently people tend to base their buying decisions either on price (bad for profits!) or on perception, trust and familiarity.
Just think about it — there are literally thousands of computers in the market. How do customers decide which one to buy? There is the price, of course, but even in a particular price category, there are countless brands to choose from. This is where a brand’s image makes all the difference.
A great brand builds trust and desirability in the marketplace by demonstrating your company’s Unique Brand Proposition (UBP). Your UBP transforms your boardroom values and goals into action, and fosters confidence by meeting and surpassing customer expectations every single time. A great brand also allows you to ask for a premium price, to expect greater brand loyalty, to become customers’ preferred choice, and triggers repeated purchases more frequently.
V2Works helps you reposition your brand image, thus, allowing your company to sustain its market position over a longer period of time. In a multi-channel, over-crowded market place, building a great brand is probably the most effective strategic business tool since the spreadsheet, and V2Works creates the foundation.